Brand Meets Creative: Abroad

A 5-Day Immersive Study Experience for Creatives, Startups, and Emerging Brands in Fashion & Luxury


What is BMC: Abroad?

The biggest fashion and luxury brands in the world have withstood the shifting tide of the industry as a result of thinking outside of the box and being willing to evolve with the market.

Now, they’re going to share how they did it with you.

Our professional study program takes you behind-the-brand of renowned luxury fashion and lifestyle companies, while immersing you in the culture of the world’s most fashion-forward cities.

It’s a fully hands-on experience.


Why Join The Program?

BMC: Abroad is unlike any other professional development experience in the marketplace . We are taking you out of the theories, textbooks, and guesswork into the real world of fashion business and branding.

Through face-to-face time with some of the biggest names in the industry, you’ll get a glimpse of what it takes to build a sustainable, scalable fashion company, adapt to the changing tides in the industry, and elevate to the next level.

The experience is designed to:

  • Enhance your business acumen
  • Expose your brand to key industry movers and shakers
  • Provide you with the opportunity for industry-based networking that can help elevate and grow your brand.


You will gain up-close, 360 degree insight into building a sustainable, scalable fashion company. Our experience offers interactive, intimate business talks, panel-style discussions, and informal networking sessions with high-end luxury retailers, designer brands, luxury goods business owners, manufacturing & supply chain focused businesses, media, and influencers.
#BMCAbroad London: Craftsmanship & Creativity

This October, #BMCAbroad heads to London, one of the largest fashion & lifestyle economies in the world.

Known for its investment in artisans and craftsmanship, this experience offers participants a unique opportunity to bridge their sense of originality, creativity, and design with an understanding of commerce, retail and visibility.

This program is for the:

  • Creative with a strong personal brand
  • Startup, lifestyle and/or retail brand
  • Established designer/emerging fashion brand seeking to enter the international market

Fee: $3,750  

What’s Included:
Four-Star Hotel Accommodations

Private, luxury room at the Radisson Blu Edwardian Grafton Hotel in Central London (Complimentary Full Breakfast and Wi-Fi included)


Unlimited Metro Card (valid for 5 days) to use for group trips and sightseeing

Two Group Dinners

We will have two, fun dinners together during our stay – on the night of arrival & on our last night.

7-10 Business Field Trips

We will go onsite to leading businesses & luxury brands in London. Visits will be a mix of formats.


You will receive an official Certificate of Attendance from Brand Meets Creative  as proof of your participation in the program.

* Bonus

An all-access pass to our virtual classroom, Brainstorm To Brand™ – The creative genius’ roadmap to gaining clarity, navigating the noise and finally getting down to business.

What’s Not Included:

Purchasing of your round-trip flight to & from London.


Securing travel and health insurance to cover any incidents that may occur during the program and your stay in London. Submission of proof of insurance is required. 

Ground Transportation To and From Airport

Arranging for your own airport transfers. Your complimentary Metro Card (which you will receive upon arrival) will cover transportation to/from all other program activities during your stay.

Spending Money

Ensuring you have your own spending money for food, shopping and anything else you may need to enjoy London to the fullest.

All Other Meals

Paying for personal meals (except for Welcome & Farewell dinners).

Medical / Health Conditions

Notifying us, prior to the trip, of any health conditions and food allergies. We will not be responsible for any healthcare needs. Waivers will be provided for your signature.

Lost / Stolen / Missing Items

Taking care of your personal belongings at all times. We will not be responsible or liable for any lost, stolen, or missing items.

Full Participation

There are no refunds for the program! We suggest attending all scheduled and suggested activities to maximize your experience.

Other Important Information:
Registration Fees are non-refundable (after 3-day grace period following purchase or if BMCAbroad cancels the trip).
Proof of Travel and Health Insurance is REQUIRED.
Participating brands are subject to change.
We are not Liable for ANY accidents, thefts, and/or health incidents.
All Waivers MUST BE SIGNED 30 days prior to travel date or your registration will be cancelled.


“I have been lucky to work closely with Elaine Mensah of Brand Meets Creative on two study abroad courses focused on “The Business of Fashion”. One course traveled to Paris during Fashion week, another traveled to London for about 10 days. Her ability to design a syllabus, organize and run a class is impressive, but even more impressive was her willingness to go the extra mile to put together a series of fantastic business visits in country for our students.

For most of our programs, we hire an outside Educational Travel Company to help us set up visits, but for the Business of Fashion Programs, we knew that Elaine’s expertise and extensive network would give us more access to designers, Fashion PR firms and other companies than any of our vendors could. We quite simply could not have done it without her.”

Jolie M. Roetter

Director of Global Learning Programs, American University’s Kogod School of Business


Reserve Your Seat: Register To Attend

Contact us at for more information or if you have any questions.